Amel Az's profile

Dervishes Festival Branding


The Whirling Dervishes Festival is a transformative cultural and spiritual celebration inspired by the traditions of the Mevlevi Order and the teachings of Sufi mystic Rumi. 
Embodying the archetype of the “Sage” the festival welcomes a diverse global audience, offering a sacred space for individuals interested in Sufi mysticism, cultural enrichment, and spiritual exploration. Focused on inclusivity, artistic expression, and the celebration of unity, the brand essence encapsulates a unique blend of spiritual depth, cultural richness, and the pursuit of a shared transformative experience. 


The logo captures the essence of the Whirling Dervishes through an abstract representation of a whirling dervish, symbolizing movement and spiritual energy. 
The accompanying slogan, “Harmony in Motion,” encapsulates the synergy between the swirling dervish, symbolic of spiritual harmony, and the rhythmic motion inherent in the festival’s cultural and artistic expressions. 


Deep Red (#ca202e) embodies passion and spiritual intensity, mirroring the profound emotions experienced during the dance. Light Beige (#f2e6d7) provides a serene backdrop, symbolizing purity and tranquility. Dark Brown (#210b00) connects to the cultural roots and nature, grounding the palette. Dark Maroon (#2b1112) adds depth and tradition, echoing the Dervishes’ attire. White (#ffffff) represents spiritual illumination. 

Dervishes Festival Branding
Published:

Owner

Dervishes Festival Branding

Published:

Creative Fields